At Great Wall Cares, we know at visiting the
Great Wall and other area of China can be a life-altering
experience. Whether you identify with the landscape or the
people it can have a profound and lasting effect, and inspire a
passion to look after that place for years to come. Our mission
is to reach out to organizations and committed travelers like
you to make a donation and invest in a specific and sustainable
solution to support the China you love.
As individuals and members of the global travel
community, we need to realize that much of rural China faces
daunting challenges. These problems are neither simple, nor are they
isolated. They range from environmental destruction and poor
education, to severe unemployment, among many others.
More often than not, we simply do not face these problems
with the same severity in our own home countries.
Creating a lasting impact on these social and
environmental issues requires a long-term perspective and the
ability to take on these issues simultaneously. This is why Great
Wall Cares has created a multifaceted action and donation program,
which you can learn more about under the “Current Initiatives” and
“How to Give’ tabs.
We believe that by connecting people whose
lives have been inspired to create change with local people and
organizations capable of enacting these changes, we can make a true
and lasting impact. The power of the travel and tourism industry
combined with the energy and inspiration of concerned global
citizens can be the driving force needed to preserve and enhance the
beauty and soul of rural China.