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Qingdao Tour of International
Beer Festival
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Qingdao is a romantic city with an advantageous geographical
position and a long history in beer-production. It is said that the
city has a heroic spirit, stemming from a combination of the
surrounding sea, its people and its beer. In recent years the
Qingdao International Beer Festival has become a major event in the
calendar of this beautiful city.
The first Beer Festival took place back in 1991. It is now held once
a year on the second weekend of August, and lasts for 16 days.
Qingdao is the largest beer production base in China and the Beer
Festival provides a great opportunity to show-off the city's unique
characteristics.
With a 16-year history, the Qingdao International Beer Festival is
now a nationally recognized event, and successfully combines
together aspects of tourism, culture and sport, while also playing a
valuable role in promoting the economic interests of the city. As
one of the most important festivals of China, it has a worldwide
reputation and attracts millions of people to take part every year.
In April of 2006 the Qingdao International Beer Festival was praised
as the No.1 on the board of 'Top Ten Festivals in China' in the
Exhibition and Conference Annual Meeting of China.
Qingdao International Beer Town (No.195, Hong Kong East Road) is the
Beer Festival's primary location. It is here that many of the
festival's performances take place. The area also contains a number
of shops and restaurants, catering for a variety of tastes. In 2006
two other venues - the Huiquan Plaza and Dengzhoulu Beer Street -
were added in an attempt to bring the celebrations to a wider
audience. The festival begins with the opening ceremony, followed by
16 days of beer tasting, evening entertainment and drinking
competitions, concluding with the final ceremony.
The slogan for the Qingdao International Beer Festival reads:
'Qingdao-Ganbei (cheers!) with the World!', indicating the scale of
the event. While the 195-year old Munich Oktoberfest primarily
focuses on local breweries, the Qingdao International Beer Festival
is open to both Chinese and foreign groups. More than 100 beer
brands from all over the world have successfully participated at the
event over the past 16 years.
Every year daily performances are given at the Beer Town's Center
Theatre, where colorful fountains, hi-tech laser shows and dramatic
audio effects wow audiences. However, performances are not strictly
limited to the Beer Town, with 200 such events taking place across
the city. Whether walking on the roads, shopping in the local stores
or even when catching a ride in a taxi, you will constantly hear
people talking about the festival. It is obvious to see that after
16 years of development, the Beer Festival has become part of the
Qingdao people's daily lives. We recommend that you sample the buzz
on its streets for yourself.
Tour Qingdao with Great Wall
Adventure Club, the best Qingdao tour agent to help you with
your hotel booking and transfers. |
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